Closeup, Nigeria’s popular toothpaste brand stormed UNIBEN with its #makethatmove challenge, with the intention of challenging and encouraging youths to be confident, spontaneous and daring so as to #breakthebarriers & #Makethatmove.
The event took place at the Hall 2 car park at the ‘Closeup Chill Zones’. It provided students a platform to showcase their talents and potentials through music, dance, comedy and fashion. They were also entertained.
The Closeup Chill Zone is a designated spot on campus were students could relax, play games and enjoy free Wi-Fi on been admitted.
The campaign was also held at the University of PortHarcourt (UNIPORT), PortHarcourt.
According to the Brand Manager, George Umoh, The campaign is aimed at inspiring young Nigerians to be bold and spontaneous to break the barriers limiting them from achieving full potential as entrepreneurs, fashion designers, entertainers, scholars etc.
He pointed out that, in the next phase of the campaign, CloseUp will be inspiring Nigerian students across different universities with interest in fashion, music, art and modelling to also #breakthebarriers by providing a platform for them to showcase their talents on a grand scale.
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